You can consider developing your own ecommerce site or online store. You can choose to create online stores with global marketplaces like eBay, Amazon and Etsy. There are advantages of having your own store but having a presence on any or all the global marketplaces would offer you a branded platform, you would get immediate access to a worldwide market and you can use the various services offered by these sites to make your life easier.
All the major sites, eBay and Amazon and Etsy, have their fair share of pros and cons. Here is a brief assessment of what’s good and bad for a seller using these sites.
- Sellers on eBay will enjoy a relatively simple site which is easy to use. The site has more than one hundred and fifty million active buyers. The global reach along with the ease of correspondence with customers certainly work in favor of eBay. The site has substantial fees so it would set you back on your profits. You have to factor in the fees applicable to the type of product and where you are selling. In some cases, the fees are very nominal and in a few cases they are astronomical. This platform has worldwide users and is a great way to sell internationally, as long at you find a cheap international parcel shipping service like Courierpoint in order to be competitive with your delivery costs when selling internationally.
- Amazon is the largest marketplace in the world. It has more than two hundred and fifty million active buyers. There are many more that make one off purchases. The site specializes in numerous products and you can sell almost anything that is legal. It is the most trusted marketplace which works in favor of buyers. Amazon has a truly global presence. It is as popular in the US as it is in Germany or France. You can sell and send parcel to France with utmost convenience by using services of international couriers like Courierpoint. Amazon has the best back-end infrastructure and support for buyers, which includes tax calculation and collection. The site has its share of fees and there is immense competition. Building a brand on Amazon is a daunting challenge.
- Etsy has a targeted base of customers, roughly forty million. It is a niche marketplace only meant for sellers in hand-crafted and vintage categories or artifacts. The site is easy to use, the community is active and supportive, there is enough support to keep sailing smoothly and you can create a brand following. But there are substantial fees and very little scope to have a truly unique presence, other than with your products. It is also a highly competitive marketplace.